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Outdoor
Oceana: Shark finning
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On behalf of Oceana, an international organization founded in 2001 dedicated to achieving measurable change in the health of the world’s oceans, agency, The Community created a print and outdoor campaign, mostly running in Florida, to bring attention to "shark finning." The ads highlight the consequences of shark fin soup by placing familiar restaurant language "soup or salad?" and "all you can’t eat" alongside shocking images of finned sharks.
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