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Atlantic Group: 37 Days
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Introducing: The Cube. In a hostile environment (2,400 meters above sea level in temperatures as low as 30° Celsius), The Cube housed two sections heated by two electric heaters. In each section were hibernating life forms and blocks of ice positioned to irrigate the growing vegetation. Over 37 days, we witnessed the blossoming of plants and the birth of butterflies a stark contrast to life (or the lack of it) outside The Cube. Agency: Leo Burnett, Paris.
Conception: Jerome Gonfond, Hadi Hassan Helou, Thomas Czarnecki, Christophe Corsand |
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