School of Thoughts: The Dr Grach Case Study

If the global advertising industry spent their efforts answering real briefs instead of trying to win awards with fake work, imagine how much better the world would be. Unfortunately junior creatives are being taught that fake work is all you need to win awards and fast-track your career. This has resulted in less focus on the important stuff, like building clients' brands.
School of Thoughts believes in training the next generation of creatives to learn the art of real problem-solving and answering a brief in a creative way.