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Glad Wrap: MouldThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
To remind consumers that using Glad products is the best way to keep food fresher for longer, we inserted what appeared to be a sandwich that had gone bad into food and lifestyle magazines. Readers were prompted to turn the transparent page, with printed mould on it, to reveal a freshly prepared sandwich underneath. The media allowed us to demonstrate our product benefit in a simple yet effective way.Agency: DDB South Africa
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