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Top 6: July 15th 2015
Web Film
Peugeot 208: UnleashedTop 6: July 15th 2015
Havas helia UK and Found Studio have created a unique film to support the launch the new Peugeot 208. We see the action unfold from the POV of the 208's reverse-parking camera. But the view is not of an approaching car park wall, instead it shows a breath-taking sequence of skateboard, car, bike and parkour stunts all in one, unedited take. In a sector that faces increasing rivalry, Peugeot wanted to find a new way to connect with an advertising-sceptical audience. The 'Uncut, Unleashed' campaign showcases a unique mix of technology and features, putting the new 208 at the heart of an exhilarating driving experience.
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