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Great National Eat: China For America
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BBH New York + Great Nations Eat have launched a powerful and essential campaign that is sure to get people buzzing. This is a collaborative effort to get the word out about the state of food insecurity in America, of which a press advisory was sent out on the massive scale of the campaign. The ad campaign will result in a billion impressions across various platforms over the next six months. To put this in context: if each of those individuals took turns saying the word "hunger" it would take 31 years, 251 days, 7 hours, 46 minutes, and 39 seconds.
Creative Chairman: John Patroulis Related |
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