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Akron Children's Hospital: Tools


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To promote its pediatric wellness practices (for the first time), Akron Children's Hospital TV and movie theater advertising takes medicine down to a 5-year-old's level. The three :30 videos feature kids only; no adults seen or heard. Research indicates that Millennial parents assign increased weight to their kids' opinions in choosing healthcare options.
Credits Other credits

Audio Engineer: Jeremy Schemm

Audio Engineer: Jay Scott

Online Editor: Cristin Trosien

Colorist: Rick Unger

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