Gendercide: Kill Her

200 million girls have gone 'missing', yet gendercide is an invisible issue throughout Asia. Brutally honest and impossible to ignore, these long-copy billboards educate on both cause and consequences of gendercide, and urged the public to report any confidential tips to a 0800 number. Ogilvy Vietnam also worked with local NGOs and authorities to place them in the same locations where thousands of girls have gone missing underground clinics, red light districts and known kidnapping hotspots.