TV ad: Harvey Nichols: Shoplifters

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Top 6: July 22nd 2015

Harvey Nichols is unveiling a campaign by adam&eve, London to promote its new loyalty app which rewards customers with complimentary services and exclusive perks with every point spent instore or online. The 'Shoplifters' campaign launches with an online film, which uses CCTV footage from its stores of real shoplifters getting caught in the act.

Category Other
Client Harvey Nichols
Agency adam&eveDDB
Production Blink
Country United Kingdom
Uploaded 14 July, 2015

Credits

Director
Layzell Bros
Chief Creative Officer
Ben Priest
Executive Creative Director
Ben Tollett
Executive Creative Director
Richard Brim
Art Director
colin booth
Copywriter
Ben Stilitz

Other credits

Head of Design: Paul Knowles

Account Management: Paul Billingsley (Business Director), Britt Lippett (Account Director), Katie Gough (Account Manager)

Agency Planner: Michelle Gilson

Media agency: Zenith Optimedia

Media planner: Tim Payne and Becky Dorfman

Editor: Anne Perri @ Work Post

Soundtrack name and composer: Wiley ‘Wot Do U Call It’

Post-production: Blink

Audio post-production: Wave

Harvey Nichols: Shoplifters

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Harvey Nichols: Shoplifters

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