Print ad: Land Rover: Dunes

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Top 6: July 22nd 2015

Land Rovers are designed to handle a wide range of terrains, in the harshest conditions. However, non-genuine parts can compromise the vehicle's durability when the driver needs it most. So Y&R South Africa decided to demonstrate the consequences of using non-genuine parts, with one simple visual tyre tracks on a dune that seamlessly turn to foot tracks on the following dune. Implying that if you use non-genuine parts, you won't get very far.