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Trend On This: #TrendOnThis
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To re-focus the attention of the American people on the serious issue of Ebola, the Ad Council and Y&R New York are launching a new campaign of television, radio, print and digital PSAs.
The #TrendOnThis hashtag in the PSAs directs audiences to TrendOnThis.org, which houses a live digital index that shows how pop culture stories are trending in comparison to Ebola on social media.
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