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Keds: Ladies First, 3
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Keds® announces the launch of Ladies First Since 1916, a new global brand platform with a fresh perspective on what it means to be a woman today. The platform is inspired by women who create their own paths, make their own rules, and harness the power of femininity and strength. “A new generation of women has been leading an exciting cultural shift redefining the conversation about equality and female empowerment,” said Chris Lindner, president, Keds. “Keds was originally created in 1916 to provide ladies with accessible, fashionable footwear to allow them to be who they wanted to be, and go where they wanted to go. Ladies First is a celebration of amazing women like Taylor Swift who are blazing new trails every day. From CEOing to BFFing, these ladies are doing it all. ” Created in partnership with kirshenbaum bond senecal + partners (kbs+), and featuring Taylor Swift, Ladies First showcases the Keds Fall 2015 footwear collection with progressive messages that celebrate a new notion of what it means to be a lady in 2015. Insights from more than 10,000 women from eight countries helped to define the campaign and a universal global mindset on female empowerment. Themes of constant evolution, setting your own path, and not being defined by a specific style were key learnings. Headlines like all dressed up with everywhere to go and there will be moving, there will be shaking are front and center over street style photos for a one-two punch of fashion and emotion.
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