Nike: Night Racers

Wieden+Kennedy Tokyo has created this spot for Nike's titled “Night Racers”, launched today for Nike’s campaign “So Fast”. After midnight in Tokyo, one quiet street is dominated by the street racers. In an underground, high stake race that gets hearts beating and feet stomping, these races push themselves to the limit. Because when you're this fast, your not just a runner. You're a Night Racer. To build up the hype around the Nike Zoom Elite 8, Nike Japan took to the streets of Japan.