Print ad: WWE: Soap Operas for Guys

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"Wrestling is fake."

Well, duh. In fact, that's what makes it awesome. The WWE isn't about the illusion of competition, or even the crazy wrestling stunts. No, the best part of any WWE match is the insanely dramatic, over-the-top storyline behind it. Which is just as scripted as an episode of Days of Our Lives.

In this campaign, we celebrate the gloriously histrionic beefs and backstories behind every pro-wrestling match. We also shot all the photography ourselves with the help of real Brooklyn-based pro wrestlers. During the shoot, more than one challenged us to get into the ring. Ted was down, but Tommaso totally wussed out.