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Integrated
American Legacy/Truth: "Obsolete"
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Tobacco use is declining in our nations teens. In 2013, only 9 per cent of teens still smoked, which is less than the number of phone landlines still in use. Our art expresses this idea by comparing it to the gradual obsolescence of payphones. Teens today connect with the world in smarter ways, and Big Tobacco’s messaging isn’t reaching them anymore. Agency: Nickeldeon
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