War Child: Duty Of Care

The scenarios in this innovative, gaming-style execution are drawn from real-life testimonies of children in War Child's projects across Africa and the Middle East, who have witnessed and experienced the most unacceptable violations to their rights. The hard-hitting 'Duty of Care' video is at the forefront of War Child UK's HELP campaign. It subverts first person shooting games by showing the horror of war through the eyes of Nima, a nine-year-old girl. Agency: Toad, UK.