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Top 6: August 5th 2015
Collingwood Elvis Festival is the world"s largest Elvis celebration of its kind; attracting over 40,000 attendees a year. This year, to attract even more fans to the four-day event, … read moreCollingwood launched a campaign to prove that "anyone can feel like Elvis". A series of out-of-home and newspaper featured a cop, handyman and doctor in Elvis Presley-inspired bedazzled uniforms. Additional work included ambient stunts, radio, a social media contest, and even an Elvis voice-activated garbage can that thanked passers-by for keeping the Elvis festival clean. The work had to be approved by Priscilla Presley herself through Elvis Enterprises.Agency: Zulu Alpha Kilo , Toronto
read less...Designer(beaded posters and garbage can): Omar Morson, Allan Mah
Studio Artist: Jamie Morren, Greg Heptinstall, Brandon Dyson
Agency Producer: Kari Macknight Dearborn
Account Team: Winnie Hsiao
Photographer: Jamie Morren
Michael Headford: Sound Engineer
Client (Company): Town of Collingwood
Clients: Martin Rydlo
Costume Designer: Tess Barbieri, Allan Mah
Hand beading: Kari Macknight Dearborn, Winnie Hsiao
Printers: Flash Reproductions (collar posters), The Printing House (costume posters), 247 Integrated (can)
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