Coca-Cola: Share A Feeling

Coca-Cola has launched the latest installment of its global 'Share A Coke' campaign with 'Share A Feeling'. Using the universal language of Emoticons, the campaign is encouraging millennials to express themselves via emoticons on Coke cans and bottles. The multi-market, integrated campaign begun in July, and was first seen in Vietnam. The TVC has drawn over 1.7million views on YouTube from first airing, only three weeks ago. Multiple communications agencies were involved in its creation: Droga5 Sydney developed the concept, Isobar Singapore led the creative output by designing the emoticons and packaging labels, creating the TVC, OOH, social media video content, as well as digital engagement ideas. Agencies OgilvyOne and MediaCom have helped deploy it in Vietnam.