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Golf: Daltonic
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Description
------------------------------------ Red martians on a yellow sky New Nacho Gayán’s advert for Golf shows how weird the world can be. Creative Commentary ------------------------------------ The DDB agency uses daltonism as an excuse to communicate a concept full of emotion. More than to rely on other people’s opinion, the most important thing is how we choose to look around us. The photography of the spot produced by Agosto uses bizarre color shifts to insert us in a strange universe of green blood, red martians and blue sunflowers. Everyday objects take this way a new aspect and we realize that even the most evident things can become relative. Director Nacho Gayán uses surrealistic and conceptual humor to celebrate the triumph of passionate will against perception.
Production Company: Agosto Related |
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