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Interactive
Volkswagen TDI: Detourist
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When people need a car that's fuel efficient, they don't immediately think of diesel. But Volkswagen's TDI Clean Diesel engines aren’t just more efficient, they’re also more fun to drive. We needed to get drivers to consider our TDI offering by showing the enjoyment that this unique combination of performance and efficiency brings. To showcase the enjoyment that Volkswagen's TDI Clean Diesel technology delivers, we created a route generator that doesn't just take you on the most direct route the one that's sure to end in regret it's going to give you the best route. The route with the sights, the sounds and yes, the distance that only TDI Clean Diesel drivers can enjoy, thanks to Volkswagen.Agency: DDB Toronto
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