The Cancer Council of WA has launched a new campaign designed to lend even more weight to the threat of smoking-related cancer.The '16 Cancers' campaign, created by Gatecrasher Perth,… read more is led by an emotive 45-second television commercial, which makes smokers aware of lesser known smoking-related cancers. It invites them to consider how smoking-related cancers might impact their lives in a variety of debilitating and severe ways.
It comes as a new survey has revealed that less than a quarter of those asked (24%) could name more than two cancers caused by smoking. Among non-smokers, 61% could name one or two smoking-related cancers, while only 39% of smokers could do so without being prompted.
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