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SPCA Geneva: Tarot - Rabbit
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Havas Worldwide Geneva launches a new campaign for SPCA Geneva who wanted to create awareness that abandoned animals have a future. We developed a concept conveying this simple and positive message by using the world of tarot. This symbol of prediction allows us to tell a story through a strong and surprising communication territory. The agency has chosen to work with a renowned illustrator who was seduced by the project to get out of conventional campaigns codes for the protection of animals. In collaboration with Havas Worldwide Geneva, he has reinterpreted the world of tarot in a contemporary way.
Media agency: Mediatonic Related |
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