“Savyolovsky”: Cinderella

The uniqueness of the Savelovsky retail centre is that the stores enable you to haggle and receive goods at the most favorable price available. The idea talks about the opportunities that customers have, by using the visual image of shop scales, a symbol of a trading environment. The idea involves the call to demand concessions from the seller. The situations, displayed in the models, imply obtaining the desired price and a "fairytale" life change for the better in the process.Agency: Media Storm, Moscow