Clayton Hotels: Clayton Hotels - Just Right

When working to the brief, an idea jumped out, inspired by a classic children’s fairytale: each Clayton is a hotel where – just as Goldilocks found with Baby Bear’s bed, chair and porridge – everything is just right.

Our concept was to bring this sentiment to life by making a character of the very same contented bear enjoying all a Clayton has to offer, from comfy beds and chairs, to tasty food, to state-of-the-art business facilities – an unusual concept for hotel advertising and marketing, but one that would attract attention.

Visually, this involved placing our bear in an actual Clayton Hotel, enjoying a relaxing time in a lounge and fast asleep in a bedroom.