TV ad: Sensis: Tiffin Pyramid

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There's a lot riding on you when you own a business, Sensis' brand relaunch taps into this insight. Set to the iconic track 'Gonna Build A Mountain', the TVC features the key visual of one man driving along an open road, revealing that on his shoulders he is balancing a human pyramid. A simple, yet stunning, visual metaphor for what it's like to grow and balance a business. The overall takeout: with the right marketing partner, who knows how high you can reach? Agency: Ogilvy Melbourne.