Carlsberg: Carlsberg Heritage

Leo Burnett Malaysia were tasked to create a website highlighting 168 years of Carlsberg heritage. But the very word heritage strikes the fear of boredom. When Carlsberg does something, it would probably be the best in the world. So, how did we make this heritage site the best in the world? Simple. By making the website personally written for each and every user. It made history more relatable.We pulled in data from Facebook to create personalized content for every user. We even gave people the option to personalize the brand name itself. In the process, we created the first personalized website in the world. Probably.