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Web Film

Hishgad - Scratch card: Hishgad - 6 sec campaign - Car


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6 sec campaign In order to illustrate how "Hish-Gad" scratch card brand, offers instant winnings, Gitam BBDO came up with 5 different 6 second ads tell a long story in a very short time. One second you're scratching a card, one second later you’re on your way to a sunny vacation in Thailand. Each ad shows how different people enjoy their instant winnings: renovating the house, buying an engagement ring, flying to a rock concert etc. The ads went online as YouTube prerolls, the perfect media choice for such short ads.
Credits Other credits

Client advertising Executive: Chami Padan

Client Brand Manager: Avi Levi

Head of Digital: Karin Mazor

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