PostPickle.com: #forasister

In India, 'Behenchod' (Sisterfucker) is one of the most common and widely used cuss words.On the occasion of Raksha Bandhan, a festival that celebrates the specialness of the brother-sister relationship, the brother usually gives a gift to the sister. This sister asks her brother for a unique gift.The film encourages brothers to take a pledge on the website and promise to give the gift.Agency: Ogilvy & Mather, Mumbai