TV ad: British Heart Foundation: Classroom

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The multi channel campaign, created by agency DLKW Lowe, brings together a new film for TV and cinema, 'Classroom’' on air tonight, together with mobile, digital OOH and online native film content. Carolan Davidge, Director of Marketing and Engagement said: "This campaign marks the start of a long term strategy for BHF which aims to shift the way people think about heart disease. We want this campaign to give people an emotional punch, showing them that heart disease can rip people away from friends and family without warning.