How do you launch a mobile device across Asia with little to no information about what you are launching? Tasked with launching the latest Samsung Galaxy Note 5 in Asia, iris faced … read moreone particular challenge. They didn’t have hands-on access to the device. With the smartphone only available after the New York Samsung Galaxy global launch event, and details top secret prior to that, iris needed to find a way to produce content around its most innovative features, in a relevant way, for Asian markets, in a very short space of time. To do this, iris targeted four of the most influential content creators from across the APAC region; Nadia Fairfax, Fashion Blogger, Australia; Joseph Germani, Actor & Director, Malaysia; Gabriel Valenciano, Performing Artist, Producer, Director, Philippines; and How How, Producer/Entertainer, Taiwan. iris and Samsung then flew them all the way to New York, where they were amongst the first people in the world to get their hands on a Galaxy Note 5. In return for this once in a lifetime opportunity, the content creators were then challenged to leverage the power of the smartphone to capture, create and share their 24-hour Moment of Note in NYC.
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