Outdoor ad: Coca-Cola: Native Names

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The Share a Coke campaign, despite being a worldwide success, did not encompass native names in many countries, especially in Latin America. The initiative was especially welcomed with enthusiasm in Peru. Still, being a country with huge cultural diversity, a lot of names, specially native ones, didn’t get the chance to be part of it. To extend this initiative, enabling everyone to have their names printed in a Coca Cola bottle, McCann Lima created a campaign that invited the Quechua people to join the celebration.