Print ad: Hot Wheels: Kitchen Town

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JWT Bangkok has released two new print executions for Mattel Hot Wheels. The campaign aims to show what a child's imagination is like when they play with their Hot Wheels toy cars. Their favourite locations in the house were chosen - the kitchen and living room - and computer-generated imagery was created to show the design of a city in a child's imagination. The campaign aims to show that when children play with Hot Wheels they don't perceive them as just toys. They imagine that they are driving a "real car"in the city.