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Motor Accident Commission of South Australia: Not A Good Look
The simple act of looking down at a mobile phone has become a strong mnemonic for tuning out. For onlookers it's a very obvious behaviour. This campaign highlights that when you look down at your mobile phone while driving it makes you more vulnerable to a variety of negative consequences, including being judged by others or being caught by the police. Agency: Cummins&Partners South Australia.
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