Farmers has been Kiwis favourite department store for over 100 years.
But that's meant many New Zealanders have pre-determined ideas about their range. Many for example remember … read moregoing there as children so now see the store as old fashioned, while others see Farmers as not really relevant beyond those everyday basics like socks and underwear.
In recent times however, a lot's changed. Farmers now stock more world-class brands than ever. What's more, they've now well and truly moved online, with over 40,000 items now available through their eStore.
So we wanted people to take a fresh look at Farmers, to get a true appreciation for just how amazing their range has become. Agency: .99
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