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Web Film
Ryder: Project Rebirth
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To highlight its industry-leading maintenance capabilities, Ryder totally destroyed a brand new state of the art truck and gave their technicians 24 hours to fix it. The truck was put through a gauntlet of destruction inspired by the most thrilling action movies, ending with the final blow of a two ton wrecking ball. After the destruction, the truck was taken to a Ryder service facility where a team of technicians was given 24 hours to fix it. They did it in a little over 16 hours, proving how Ryder's teams are ready to solve just about any problem.Agency Bandito Bros
LINE PRODUCER (Bandito Brothers): Vince Terrazzino |
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