Make Love Not Scars: How To Apply Eyeliner

The Supreme Court of India has banned over-the-counter sale of acid since 2013. Yet acid is easily available to the common man and the number of acid attacks are on the rise. Ogilvy Mumbai, along with Make Love Not Scars, launched a campaign called Beauty Tips with Reshma. This is a series of three videos where a real acid attack survivor shares some beauty tips. Each vlog ended with a plea to crowd source signatures on a petition addressed to the Prime Minister for enforcing the ban on open sale of acid.