AMC UK Launch: Storyteller - Boy

Holman + Hunt have created the UK launch campaign for AMC, the US channel behind Breaking Bad, Mad Men and the Walking Dead.
The campaign is based on a poem about stories written by Creative Director Richard Holman. Currently there are two different executions with more to come: in the first the poem is read in extreme close up by Bryan Cranston, better known as Walter White from Breaking Bad; in the second the poem is read by a young boy, alone in the strange nowhere land that is Dungeness.