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Papelarissa: Female Doll


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Under the approach "Books To Take In A Pocket" the campaign uses two images of dolls into a status which represent the pleasurable hobby of reading, very usual among so many people. The analogy of this specific habit directed to dolls stresses the size of pocket books themselves - they are into a real scale related to the dolls - emphasizing the convenience they offer.
Credits Other credits

Additional credits:

Headline and copy text (in English): "Books To Take In A Pocket"

Review : Daniele Robert

Graphic Producer: Anderson Fonseca

DTP Operation: Rodrigo Souto

Media: Regina Paganotti

Client: Laila Macabu

Published: August - September, 2015

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