Westbourne Grammar: Think Like a Hero

Creative agency Yoke is behind a campaign for independent Melbourne school Westbourne Grammar.

The campaign uses the school’s new brand positioning statement ‘Think Like a Hero’ and the concept of the ‘hero’s journey’ as introduced by American mythologist, writer and lecturer Joseph Campbell.

The brief was to create a campaign that was fresh, exciting and different. To be used throughout a wide range of marketing and advertising material over the next three years, the centrepiece of the campaign is a video telling the story of four of Westbourne’s current ‘heroes’.