betting.club: Carl

betting.club is an online betting service catering largely 'for those who know horses' and they can back this up. Apart from great offers and odds like the rest, they provide a unique service that allows tips and information to be shared quickly and easily.

Naturally agency JimJam Ideas, Sydney started looking for a spokesperson who knows horses better than anyone. But who? The answer was a centaur – a fictitious half man/half horse.
 The agency call him 'Carl'.

He loves nothing more than punting and obviously knows a lot about horses and all sports. He was the most credible candidate for communicating Betting Club's offers and services.

The campaign is supported by digital, print, outdoor and social, all rolling out over the next few weeks.

"As a punter myself, I was a little tired of the typical Aussie bloke yelling the same old offers at me. Carl is a refreshing change with an equally refreshing offering," says JimJam Ideas co-ECD Charlie Cook.