UBS: Car

Most people push the topic of retirement to one side and choose to think about it later. As a pension provider, how can UBS draw people's attention to the fact that they should start saving for their retirement as soon as possible? By showing them things that they would not have done when they were younger. Things that make them realize that they are a little older. Things that are very human as well as funny and thought-provoking. Agency: Publicis, Switzerland.