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Web Film
Mini: MINI Connected: 'Backwater' & 'Real Memories'This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Brands are leading the way in pioneering virtual reality experiences. MINI, with production studio UNIT9 and creative agency KKLD, wanted to push the boundaries of narrative in VR, and showcase MINI’s passion for innovative content. An ambition that led to them to create two pieces of Virtual Film Noir.
‘Real Memories’ is an exploration into psychological control, where all is not quite what it seems. ‘Backwater’ combines one last heist with a doomed love story. Both films’ key narrative moments take place in a MINI, taking the viewer on intriguing journeys, leaving them wanting to know more. The VR medium, along with the high production values of these VR films, have allowed MINI to create compelling content, as well as give viewers the most realistic filmic experience yet of being in and virtually test-driving the car.
Creative Partner - Piero Frescobaldi |
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