TV ad: Fiddler Broadway LLC: Tradition

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Promoting the Broadway revival of Fiddler on the Roof, this elegant television spot from AKA NYC offers a new twist on "Tradition." Moody cinematography captures the spirit of new choreography by Israeli-born, UK-based choreographer Hofesh Shechter. It provides a taste of the beautiful experience delivered by Broadway’s new Fiddler.

Category Entertainment & leisure
Client Fiddler on the Roof
Agency AKA NYC
Production Very Rare Productions
Country United States of America
Uploaded 29 September, 2015

Credits

Director
Jamaal+Bashan
Executive Creative Director
Bashan Aquart
Creative Director
Scott Moore
Copywriter
Lauren Guenther
Client Team Director
Jackie Lavanway
DoP
Phillip Holland
Post production
The Mill
Editor
Stephen Mlinarcik
Account manager
Melissa Marano

Other credits

Elizabeth Furze and Scott Moore, Managing Partners; AKA NYC

Jamaal Parham, Content Director; AKA NYC

Adam Coffia, Content Executive Producer; AKA NYC

Monique Perreault, Producer; Very Rare Productions

Bobby Cruz, 1st AD; Grey Lawrence, 2nd AC; Mark Smith, 1st AC; Hofesh Schecter, Choreography; Catherine Zuber and Ameila Haywood, Wardrobe; Tom Watson and Natalie Errthhum, Hair and Makeup; Kaream Appleton, Production Coordinator.

Michael Rossiter, Colorist; The Mill

Fiddler Broadway LLC: Tradition

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