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SYLVANIA Silverstar® zXe: Behind The Scenes - Great White Lights
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SYLVANIA was to show off the beauty of these premium, white headlights against the backdrop of the most majestic and beautiful light show on earth: the Northern Lights. SYLVANIA partnered with Toronto-based advertising agency FEAST INTERACTIVE to create a TV ad that tells the story of a group of young Canadians on an adventurous nighttime road trip in search of the Aurora Borealis and its magnificent lights. The idea was a few years in the making. After their successful 2013 campaign called “Night Drift,” featuring raw and gritty race cars drifting in an empty parking lot lit by the vehicles’ own SYLVANIA SilverStar® zXe headlights, the creative team at FEAST envisioned something bigger for the brand. To pull it off, FEAST partnered once again with Revolver Films and director Ante Kovac, who brought a truly contemporary tone to this latest piece.
Chief Digital Officer: Lucia Mariani RelatedWEB FILM
SYLVANIA Silverstar® zXe: High Octane DRIFT: Presented by SYLVANIA SilverStar® zXe
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