United States Forest Service: Discover The Forest

In an effort to inspire more families to reconnect with nature, Ad Council and the United States Forest Service (USFS) tapped tech-centric creative company The Barbarian Group for a new extension of their campaign targeting both parents and children, "Discover The Forest." Most Americans live within 100 miles of a national forest or grassland, but believe that nature is inaccessible and are increasingly unlikely to engage in "the great outdoors."