Interactive ad: Bojangles': Bomoji

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Not the first QSR chain to introduce its own emoji, Bojangles' has aimed to make theirs, called Bomoji, uniquely conversational. Of the 61 new keyboard symbols, more than two-thirds depict things you might think or say about Bojangles', rather than the foods themselves. The goal is to sustain word-of-mouth momentum for brand's 5-year-old tag, "It's Bo Time," now a Southern pop culture catchphrase.