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As part of a total brand repositioning meant to better tap the new car shopper market, Kelley Blue Book (KBB) is launching a digital campaign focused specifically on KBB.com's recommendations
Other credits
Client: Kelley Blue Book
Jessica Stafford, Vice President, Consumer Marketing
Dan Cullen, Senior Director, Consumer Marketing
Chris Evans, Senior Manager, Consumer Marketing
Michael Cusimano, Manager, Consumer Marketing
Samantha Hawkins, Consumer Marketing Specialist
Agency: 360i, New York
CCO: Pierre Lipton
GCD: Rahul Sabnis
CD: Dustin Glick
Senior Copywriter: John Kim
Art Director: Aric Ifergan
Copywriter: Michael Grosso
Group Director, Content Production: Phil Pessaro
Senior Content Producer: Lucy Scott
Group Account Director: Amy Richter
Account Director: Jeff Anderson
Account Manager: Allison Lane
Senior Integrated Producer: Stone Korshak
Strategy Director: Phillip Lee
Production Company: Über Content
Director: Ben Callner
Executive Producer: Steve Wi
Line Producer: Angela Jones
Director of Photography: Rob Hauer
Post Production, Editorial: Jump
Executive Producer: Sarah Roebuck
Editor: Adrianna Merlucci
Assistant Editor: Cindy Payne
Compositor: Kirt Critoph
Post Producer: Katie Plesnarski
Post Production, Color: MPC
Colorist: Adrian Seery
Post Production, Audio: Sound Lounge
Mixer: Justin Kooy
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