Once again inspiration for the creative came from statistics sourced from global research commissioned by HSBC. Set in India, the spot follows two neighbouring businesses that are in … read moreconflict with each other to an extent that things reach breaking point. The action starts with the two shop owners entering into a territorial dispute, with an insight from Sweden where 68% of people said that in business you have to be prepared to defend your territory. As the tensions boil up, we learn of the resolve characteristic of 65% of Italians who thought that backing down is a sign of weakness. The unexpected resolution of the commercial is that the two businesses merge into one, with the statistic that 38% Indians believe that success in business often comes from the unlikeliest of partnerships.
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