Print ad: The Spectator Australia: Spectator

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This week sees the start of a new campaign for The Spectator Magazine in Australia, using print, posters, online and DM.

"The Spectator Australia is a unique magazine with an equally unique heritage. It is both provocative and entertaining and has seen an upsurge in sales of over 20% since Rowan Dean took over as editor just over a year ago," says Matterhorn founder Garry Horner.

"It's a publication that doesn't sit on the fence and in these days of political correctness, it's refreshingly frank and thought provoking, something we wanted the campaign to reflect."

Says Dean: "The moment the guys presented the 'Skull' ad I both laughed out loud and felt immensely pleased that they so clearly understood the style and humour of the magazine…. a magazine that has been provoking people since the days of Napoleon."