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Greene King IPA: To The Pub


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Leading cask ale brand Greene King IPA has launched To The Pub a heartwarming and authentic advertising campaign that celebrates that great British institution, the pub. The film series comprises 50 pubs and 50 stories as seen through the lens of those who know the pub best the landlords and their locals.Grey London devised a campaign that celebrates not just these beloved venues but also the reason they play such a significant role in Britain’s culture and in the lives of people that frequent them.
Credits Other credits

Client:

Emily Prince, Senior Brand Manager, Greene King IPA

Sian Wilson, Assistant Brand Manager, Greene King IPA



Account team:

Alex Clarke-Groom, Business Director

Oliver Lester, Account Director

Claire Frean, Account Manager



Creative producer: Freya Thompson



Media agency: Nick Stewart Media Consultancy



Soundtrack composer: Richard Spiller



Audio post-production: David Williams, Envy

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